BottleRock
Festival

Your 2027 BottleRock Napa Valley Guide

BottleRock Napa Valley is one of the most distinctive three-day music festivals in the country -- a hybrid of major-act headliners, celebrity chef cooking demos, and Napa Valley's best wineries pouring inside the festival gates. Since launching in 2013, the festival has grown into a Memorial Day weekend institution at the Napa Valley Expo, drawing fans from all over the West Coast and beyond. The 2027 edition continues that tradition with a confirmed Friday May 28, 2027 kickoff, and more dates set to follow.

The festival's lineup approach is what sets it apart. Booking philosophy mixes rock, pop, hip-hop, country, and indie across multiple stages, so a single 3-day pass might mean catching a stadium rock band, a Grammy-winning pop star, and a buzzy indie act on the same weekend. Past headliners include Foo Fighters, Stevie Wonder, Bruno Mars, Pearl Jam, The Killers, Maroon 5, Imagine Dragons, Lorde, Backstreet Boys, and dozens more across the festival's decade-plus run. The 2027 lineup will be announced in late winter or early spring -- typically with a poster reveal followed by a tiered on-sale.

The Williams Sonoma Culinary Stage is BottleRock's signature non-music feature. Throughout the weekend, celebrity chefs cook live demos that often get crashed by surprise musical guests -- a tradition that has produced some of the festival's most viral moments. Past appearances have included Snoop Dogg, Ayesha Curry, Tyler Florence, Michael Voltaggio, and many others. The food vendor lineup throughout the rest of the festival grounds is equally strong, with Napa Valley's favorite restaurants serving festival-friendly versions of their menus alongside dedicated wine pouring stations.

Held at the Napa Valley Expo in downtown Napa, the venue is walking distance from dozens of tasting rooms, hotels, and restaurants. Festival-goers typically make a weekend of it, hitting wine country before or after the music. Lodging in Napa, Yountville, and St. Helena fills early for Memorial Day weekend, so book accommodations as soon as your festival passes are confirmed. The festival runs Friday through Sunday with gates typically opening around noon and music wrapping by late evening.

Pass options break down into three tiers. The 3-day General Admission pass is the most popular -- it grants access to every stage, every food vendor, and every winery pouring station for all three days. Single-day tickets are a great fit for fans who only want to catch a specific headliner. VIP passes add air-conditioned lounges, dedicated bathrooms, premium food and beverage, and closer-to-stage viewing. Platinum is the top tier with backstage hospitality, golf cart shuttles, and the kind of perks that make a festival feel more like a private club.

BottleRock has been part of the modern American festival landscape for over a decade now, and the 2027 edition will mark another chapter. BigStub has been connecting fans with live events for more than two decades -- every BottleRock pass purchased through the marketplace comes with a full buyer guarantee and no hidden fees, so you can lock in your weekend with confidence.

How to Buy BottleRock 2027 Tickets

Where can I buy BottleRock Napa Valley 2027 tickets?

Festival passes are typically released through the official BottleRock Napa Valley website and authorized primary sellers like Frontgate Tickets. Verified resale passes are also available on BigStub, a trusted third-party marketplace with no hidden fees and a buyer guarantee on every order.

When does the 2027 festival run?

BottleRock 2027 takes place over Memorial Day weekend at the Napa Valley Expo in downtown Napa, California. Friday May 28, 2027 is already on the schedule, with Saturday and Sunday dates expected to follow as the lineup is finalized. Gates typically open around noon and music wraps by late evening each day.

What pass options are available?

BottleRock typically offers four main ticket tiers. The 3-Day General Admission pass covers all three days of the festival. Single-Day tickets are available for fans who only want one day. VIP passes add air-conditioned lounges, dedicated bathrooms, and premium food and beverage. Platinum is the top tier with backstage hospitality and the festival's most premium perks. Multi-day passes are usually the best value for fans planning to attend the full weekend.

What should I know about the Napa Valley Expo?

The Napa Valley Expo is in downtown Napa, walking distance from dozens of restaurants, tasting rooms, and hotels. The festival grounds host multiple stages, the Williams Sonoma Culinary Stage, and dedicated wine pouring areas. Check the Napa Valley Expo site for venue details. Parking is limited around the festival -- many attendees walk, rideshare, or shuttle in from nearby hotels.

Are resale festival passes legitimate?

Resale passes purchased through verified marketplaces like BigStub are legitimate and backed by a buyer guarantee. BigStub has been operating for over 20 years, holds the highest Trustpilot rating in the resale industry, verifies its sellers, and stands behind every order. If anything goes wrong with your purchase, customer service is on standby to make it right before the festival.

What if I cannot attend after buying a pass?

If your plans change, BottleRock passes can typically be resold through verified marketplaces. Pass prices in the secondary market tend to shift as the festival approaches and the lineup is finalized -- listing earlier in the cycle often yields better recovery on your original purchase.

Frequently Asked Questions

When is BottleRock Napa Valley 2027?

BottleRock 2027 takes place over Memorial Day weekend at the Napa Valley Expo in downtown Napa, California. Friday May 28, 2027 is already on the schedule, with the rest of the weekend expected to follow as the festival finalizes its lineup.

Where is BottleRock held?

BottleRock Napa Valley is held at the Napa Valley Expo, located at 575 Third Street in downtown Napa, California. The venue is walking distance from dozens of tasting rooms, restaurants, and hotels in the heart of the Napa Valley wine region.

Who has played BottleRock in past years?

Past BottleRock headliners include Foo Fighters, Stevie Wonder, Bruno Mars, Pearl Jam, The Killers, Maroon 5, Imagine Dragons, Lorde, Backstreet Boys, Teddy Swims, and many more. The festival is known for booking a genre-spanning mix of rock, pop, hip-hop, country, and indie acts across multiple stages.

When will the 2027 lineup be announced?

BottleRock typically announces its lineup in late winter or early spring, with the full bill broken out by day and stage. Lineup poster reveals are followed by tiered presales for returning attendees, then the general public on-sale.

What types of passes are available for BottleRock 2027?

BottleRock offers 3-Day General Admission passes for the full weekend, Single-Day tickets for individual days, VIP passes with premium amenities, and Platinum passes for the top-tier experience. Pass options are listed above as they become available.

How much do BottleRock 2027 passes cost?

Pass prices vary by tier and demand. Three-day General Admission passes are typically the best value for fans attending the full weekend. VIP and Platinum tiers cost more but add significant amenities. Check the listings above for current pricing on every tier.

Is the festival kid-friendly?

BottleRock has historically been family-friendly during daytime hours, with kids under a certain age admitted free when accompanied by a parent. Check the official BottleRock website for the current year's policy on children's admission and any restricted areas.

What is the Williams Sonoma Culinary Stage?

The Williams Sonoma Culinary Stage is BottleRock's signature non-music feature. Celebrity chefs cook live demos throughout the weekend, often interrupted by surprise musical guests. It is one of the most popular spots on the festival grounds and a key part of what makes BottleRock different from other major festivals.

Can I bring food and drinks into the festival?

Outside food and beverages are generally not permitted inside the festival gates. With dozens of restaurants and wineries pouring inside, most attendees find plenty of food and drink options on-site. Check the official BottleRock website for the current year's bag policy and allowed items.

How do I get to BottleRock from out of town?

Many attendees fly into San Francisco International Airport (SFO) or Oakland International Airport (OAK) and drive about an hour north to Napa. Shuttle services and rideshare options are popular ways to reach the festival grounds. Lodging in Napa, Yountville, and St. Helena fills up early for Memorial Day weekend.

Are there ADA accommodations at BottleRock?

BottleRock provides ADA accessibility throughout the festival grounds, including dedicated viewing platforms at the main stages and accessible parking and restrooms. Check the official BottleRock website for the latest ADA information and to request specific accommodations in advance.

Where can I buy BottleRock 2027 tickets?

Festival passes are typically released through the official BottleRock Napa Valley website and authorized primary sellers. Verified resale tickets are also available above on BigStub, a trusted resale marketplace with no hidden fees, the highest Trustpilot rating in the industry, and a buyer guarantee on every order.